Intangible benefits:

• Better decision making.
• Anticipating the environment.
• More distributed knowledge.
• Cooperation between people.
• Improved capacity for innovation.
• Better targeting of projects.
• More and better availability of information.
• Improving knowledge.

Tangible benefits:

• Less dedication time.
• Less information received.
• Removing duplication.
• Detection of direct business opportunities.
• Increased efficiency in information management.

Costs:

• Hours of dedication of the staff.
• Costs of the CI tools (if any).
• IT equipment.
• Consultancy costs (if any).

Tangible benefits can be quantified (measured in monetary terms) so they can be compared with the generated costs by the CI activity, to obtain a numerical ROI.

If you have doubts about the benefits and costs that can be generated in your company by Competitive Intelligence, you can contact us for assistance. Also, you can try free professional software like INNGUMA requesting a demo.